Privacy Policy
What this policy covers
Atlantic Fire Protection wrote this policy for atlanticfirepro.com. It describes what the quote form collects, where a submission goes, our text message (SMS) terms, how long we keep information, how we measure site use and advertising with Google tools, the cookies involved, and how to ask us to delete a submission. We do not sell personal information.
What the quote form collects
The quote form asks for your name, your email, your phone number, your address, your city, and your state. It asks you to choose company or home. It asks for a message about the work you need. A company name is optional. An SMS opt-in is optional. If you leave the text-message box unchecked, the form is not permission for us to text you.
Submissions from that form go to info@atlanticfirepro.com. We use them to answer the request, schedule a visit, and follow up about that job.
If you check the optional SMS box, you agree to receive text messages from Atlantic Fire Protection as described in our SMS Terms and Conditions below.
How the form is delivered
The quote form is submitted through Web3Forms, a form-delivery service. Web3Forms sends the submission to info@atlanticfirepro.com by email. You can read the Web3Forms privacy policy.
SMS Terms and Conditions
Program. Atlantic Fire Protection sends text messages about scheduling, appointment reminders and confirmations, and customer care for your service requests and jobs. We send these messages through our texting provider, RingCentral.
How you opt in. You can opt in by checking the optional SMS box on our website quote form, which is unchecked by default, or by asking us to text you. Consent to receive text messages is not a condition of purchase.
Message frequency. Message frequency varies.
Costs. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.
Opt out and help. Reply STOP to any message to opt out. You will receive one message confirming that you have been unsubscribed, and no further text messages unless you opt in again. Reply START to resubscribe. Reply HELP for help, or call (732) 443-0608 or email info@atlanticfirepro.com.
No sharing for marketing. Mobile opt-in information and SMS consent are not shared with third parties or affiliates for marketing purposes. We do not sell phone numbers collected through SMS opt-in, and we do not share them with third parties for their marketing purposes. Service providers that deliver text messages for us, such as our texting provider, may process this information only to send our messages.
Privacy. This privacy policy, at https://atlanticfirepro.com/privacy-policy/, explains how we handle the information you give us.
How long we keep information
Quote form submissions are delivered to us by email through our form provider, Web3Forms. Under the Web3Forms privacy policy, Web3Forms may retain form submissions for up to three years unless they are deleted sooner.
We keep quote request emails, text message history with our messaging provider, and customer, job, and invoice records for as long as we need them to provide service, keep business, tax, and inspection records, and meet legal requirements. When we no longer need them, we delete them.
Under our current Google Analytics settings, Google Analytics keeps event-level data for 2 months and user-level data for 14 months.
Our hosting provider keeps website server logs for a limited period. Those logs do not include the contents of the quote form.
Analytics and advertising measurement
On atlanticfirepro.com we use Google Tag Manager to load Google Analytics 4. It measures how the site is used, such as pages viewed, approximate location and device information that Google derives, the referral or campaign source, and other interactions with the site. It uses first-party cookies, such as _ga.
Our site does not send the contents of your form to Google Analytics, and we have not enabled Google Analytics user-provided data collection. When a request is submitted successfully, our site’s code sends Google Tag Manager only an event saying that a request was submitted, without your name, email, phone number, address, or message. Google Ads conversion tags record that a quote form was submitted or a phone link was clicked, not the contents of the form.
We also use Google Ads conversion tracking to see whether our ads lead to quote requests or phone-link clicks. Google’s Conversion Linker stores ad-click information in first-party cookies, such as _gcl_aw and _gcl_au. One example is the gclid click identifier from a Google ad. This lets a later conversion be attributed to that ad click. A phone-link click is recorded as a click. It is not recorded as a call or its contents.
Google signals is turned off for our Google Analytics property, and we do not use Google Analytics data for remarketing or personalized advertising.
Cookies and your choices
- You can block or delete cookies in your browser.
- You can install Google’s Analytics opt-out browser add-on.
- Google explains how it uses data from sites that use its services.
- You can manage ad personalization in Google’s My Ad Center.
We do not sell personal information
We do not sell personal information. That includes your name, email, phone number, address, city, state, company or home choice, message, optional company name, and optional SMS opt-in. We do not sell those details to data brokers, advertisers, or other businesses.
How to reach us
Email info@atlanticfirepro.com. New Jersey is (732) 443-0608. Eastern Pennsylvania is (484) 214-1800. Office hours are Monday to Friday, 8am to 5pm.
How to ask for deletion
To ask us to delete personal information from a quote form, an email, or a phone call, email info@atlanticfirepro.com. Include the name on the request and the email or phone number we would have, so we can find the right record. We will delete what we are able to delete. We may keep a copy when a job was already done, an invoice exists, or the law requires us to keep it.
We will update this page if the policy changes.